Right now, there is someone downloading some type of content that someone else worked very hard to create. The industry and the world have come to know this as piracy. Since the proliferation of the personal computer, piracy has evolved and become easier to do and harder to stop. This is the unfortunate nature of the technology and history has shown that the only way reduce piracy it is to provide a solutions that is easier for the masses to use. Together Hulu and Boxee have done just that.
One of the biggest hurdles for the current generation digital media customers is the availability of space and ease in accessibility. For digital media customers, the current options of storing large files, such as TV shows and movies, have been limited by the amount of physical media storage a person was willing to purchase; the higher quality the content, the more space required. Given enough TV shows and movies, digital media customers would either need to upgrade their hardware, or stop purchasing content and neither solution is ideal; however, Hulu solved that problem by keeping high quality copies of content in one place, allowing all customers to easy access it, and incorporating revenue generating advertisements. This method of content distribution has proven to be safe for the content providers material and easy for customers to access as shown by Hulu's success.
Boxee has assisted users and content providers by taking the next logical step by putting the content partners material where the customers want it and the content partners need it: the television.
Boxee is designed to be a content aggregation service that provides an intuitive and flexible interface to customers personal digital media and content provided by anyone on the Internet. With access to many high quality content streams such as Hulu, Comedy Central, ABC, CBS, and many others Boxee provides a service like no other available to consumers and solved the issue of getting the content partners media back into the hands of its customers. Boxee has even partnered with other companies like Netflix to deliver high quality streaming content at the users command.
Boxee integrated Hulu’s services into it’s design. It was a main selling point for us and a lot of people that we know. Boxee wanted to be in a set top box like the Apple TV or a Mac Mini and become the new center of the living room. People could now watch quality content, whenever they wanted, on their TV.
We understand why this frightens you. You allowed content to stream because it would hurt you if it didn’t, but you didn’t expect it to grow like it did. But it did. It grew all the way back onto the TV where you put it in the first place, but you weren’t making as much money off of it.
Boxee is the all in one solution that we were looking for. We feel at this time, we need to clearly define who we are and what we do. We are your potential customers. That should be first and foremost. We are also pirates out of necessity. We don’t pirate because it feels good, we do it because we were unable to follow your schedule. In other words, we are an untapped revenue stream, and we're ready to convert.
This brings us back to your decision to block Hulu content on boxee. We’re not sure that we fully understand the logic behind this, because the content is still available to us through the hulu.com website. To put it simply, we had something that made our lives more convenient and put more money in your pocket. Now that you have taken that away, we have found easier alternatives that allow us to access your content on a TV, but do not provide you with a paycheck. Boxee + Hulu benefits everyone.
Please reconsider.
Eric
twitter.com/falconjones
Comments (6)
matthendry said
at 9:44 am on Feb 22, 2009
Please watch this video " Piracy is good " by Mark Pesce that was done in 2005 at the Australian Film and Television School it is even more relevant today as the Media industry struggles to transition to digital distribution .
http://video.google.com/videoplay?docid=-1720068211869162779
bballan said
at 11:30 am on Feb 22, 2009
I don't know how to rephrase this, but I think it's a bit too argumentative with the content owners. Boxee is great, we agree. But, Hulu itself is still there, so if you had a mac mini you could still get this content on your tv. There has to be much more to this argument than that Hulu is gone. Frankly, I personally don't care if it's Hulu in Boxee or if it's NBC, FOX, FX, USA, SONY Pictures, etc etc in there. If we're taking this argument straight to the content owners, why not try to get straight to their websites so they can be clearly branded within Boxee?
Wyatt Neal said
at 12:35 pm on Feb 23, 2009
I've started trying to rephase the general ideas in it. I think the concept and goal of this page should be centering around how Hulu has helped bring content to the users and boxee has taken that idea to the next level by making it easier to access the content in the ad supported fashion as opposed to the 'lets go pirate stuff' fashion.
James P. said
at 11:10 pm on Feb 23, 2009
I've done a bit of rephrasing to the last paragraph, changing "I" to "we" (we're speaking as a community, here). Also removed one of the "To put it simply"'s, because it was used twice in 2 paragraphs (seemed too overused).
Wyatt Neal said
at 12:04 am on Feb 24, 2009
Someone else can call me out on this, but shouldn't this page be more of a sales proposal pitch than a outreach from the community? The primary concerns of the content providers are going to be revenue and protecting their digital assets. While the passion is good, I think we need to drop a lot of the "we" and "I" stuff and find some solid figures like
* how many boxee users used hulu?
* how many friends does the average boxee user have?
* how many commercials are in a 30min/60min program?
* how much potential revenue can be generate with the social networking aspect of boxee and the information it can provide content providers with about what their customers want?
Again, I think this needs to be more of a sales pitch to say "Look at what customers are clamoring for."
FJones said
at 1:29 am on Feb 24, 2009
I wrote this page as an editorial from the point of view of a completely biased user. I was completely flattered when you changed all the "I"s to "We"s. @Wyatt Neal I think you changed enough content to justify writing your own article. An editorial is an editorial. I felt that there were plenty of other pages that had facts and figures, so I wrote something that was more emotionally driven.
You don't have permission to comment on this page.