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we understand your concerns
Page history last edited by Jesse Levin 9 mos ago
- We understand that a major part of your revenue stream is coming from cable and that you need to be sensitive to their concerns
- We realize you spent a lot of money and years building your brand and that you need to protect/control it
- We encourage and wish to foster your efforts to monetize the transmission of your content over the internet
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- We understand that a major part of your revenue stream is coming from cable and that you need to be sensitive to their concerns
- We realize you spent a lot of money and years building your brand and that you need to protect/control it
- As boxee grows, you may fear your physical bandwidth limit will be reached, and as a consequence, all Hulu users will experience a slow down. We understand that this is a major concern and one which can only be solved by spending money. Hopefully you can see that the extra revenue generated by opening up your service will out weigh the cost.
- We understand you do not want to diminish the value of the infrastructure you have developed.
- Customers DO want to use your services by legitimate means, most users don't want to pirate media, most of them do it because other methods of getting the content may not be accessible or usable. You have to listen to your users/viewers and respond accordingly
- You may fear that your content being accessed through an application/browser means that you are losing traffic. This is NOT the case as all content is organized in an easy to find way and the traffic is directed right back to you. Instead of you spending dollars to attract people to your free service, we are sending them to you so you can focus more on attracting advertisers
- Your service showing up in boxee is a compliment to your company not a threat. It means the user has chosen your service and is saying please keep this going!
- boxee can provide you accurate usage details (traffic, time spent, popular features, rooms for improvement, bug reporting etc...) and trends that will be of benefit to your enterprise
- Your concerns can be translated into a viable business opportunity. If you do not take it, someone else will because it is a no-brainer
- We invite you to ask us any question and we will be happy to answer it in an effort to eliminate concerns
- We see you as partners not competitors
- We see the opportunity for a long-term relationship
- Times have changed so businesses must also embrace change and innovation with open arms and collaborate with value-added service providers i.e. boxee
- boxee is another distribution channel for your services
- Sacraficing current revenue for the potential of future revenue in the future
- Loss of control
- We understand your need to control distribution (for example, by region) and by working with you perhaps we can find a way to accomodate that business need.
we understand your concerns
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Comments (4)
Tom Haviland said
at 11:12 am on Feb 23, 2009
Check out this argument: http://radar.oreilly.com/2009/02/hulus-superbowl-ad-and-the-box.html
Do you think this is correct - they get lower ad revenue for Hulu because you see it on a computer and not a TV? Of course you can hook a computer right up to a TV and view it that way as well. Over on the user's perspective page I left a similar comment and a suggestion for a demo
James Foster said
at 8:25 am on Feb 25, 2009
No one seems to have addressed the issue of bandwidth. It costs money to serve so much content online and it costs for hardware to increase your bandwidth. From the Hulu blog post, this didn't seem to be an issue.
Is it worth mentioning?
ripperzane said
at 9:20 am on Feb 27, 2009
@Tom: They might get more revanue from a TV, but I have 3 family members who have shut off just the Cable TV portion and use the web now exclusively. Hulu is the only way they "watch TV" anymore. By allowing Hulu, they are still getting income without the cost of keeping the cable companies happy, effectively diminishing the impact of the middle man. Lower overhead might not be the right phrase, but it is the first one that comes to mind.
RyanR said
at 2:19 pm on Mar 3, 2009
I'm not sure where this should go, but it addresses one of the underlying problems that I think the networks may have with a single Hulu channel in boxee:
We understand your need to maintain a certain degree of control, not only of content distribution, but of your branding. To that end, a combined cooperation between Hulu and boxee could help content providers maintain their brand recognition by separating distribution pathways into boxee "channels"—with separate plug-ins provided for each of the major networks. This would allow content providers to introduce new content within their brand, provide advertisers the most appropriate audience, and giving viewers the entertainment they desire. Coupled with boxee’s potential for content advertising through social networking and Hulu’s existing distribution system, content providers benefit from a digital distribution system, without giving up the control that they historically have enjoyed.
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